Honda Introduces Initiatives in New Areas - Taking on challenges in new areas while leveraging its core technologies -

TOKYO, Japan, September 30, 2021 - Honda Motor Co., Ltd. today introduced the technology development direction the company is currently pursuing for the challenges Honda is taking on in new areas while leveraging its core technologies. This direction leads to the fulfillment of Honda’s 2030 Vision of serving people worldwide with the “joy of expanding their life’s potential.”

RFU and Honda UK announce long-term partnership

Honda has created a giant set of rugby goalposts from its fleet of new cars to celebrate the launch of a new partnership with the Rugby Football Union (RFU) and England Rugby.

Honda Begins Company-wide Expansion of its New Business Creation Program, “IGNITION,” to Help Realize Ideas and Dreams of Honda Associates

TOKYO, Japan, June 11, 2021 – Honda Motor Co., Ltd. has begun expanding its new business creation program, IGNITION, to the entire company.

Honda Announces the Establishment of Ashirase, Inc., a Startup Originated from IGNITION, a Honda New Business Creation Program

TOKYO, Japan, June 11, 2021 – Honda Motor Co., Ltd. today announced the establishment of Ashirase, Inc., the first business venture to originate from IGNITION, Honda’s new business creation program.

HONDA DEBUTS DOMESTIC INTELLIGENT CHARGING SERVICE – e:PROGRESS IN THE UK

● ‘e:PROGRESS’ offers Honda e owners connected charger, advanced intelligent software and UK-first dynamic energy tariff to charge their car at the most cost-effective times ● Potential energy cost savings of up to £475* per year compared to standard flat tariff ● Energy supply partner Octopus Energy guarantees that 100% of electricity comes from renewable sources