HONDA LAUNCHES VIRTUAL SHOWROOM EXPERIENCE FOR ALL-NEW HR-V HYBRID

Honda offers consumers a virtual showroom and demonstration experience as if they were there in person.

Honda UK has launched a new virtual showroom to mark the physical arrival in showrooms of its all-new HR-V in November, making it even easier for customers to explore the car from the comfort of their homes.

The car browsing innovation offers customers an extremely realistic experience, including a virtual demonstration, of the latest coupe-styled SUV to join the brand’s hybrid car family before it hits retailers.

Customers can take a 360° digital tour of the car in three different themes - “Seamlessly Connected”, “Ultra-Responsive” and “Cleverly Packaged”. Each environment shows different characteristics of the HR-V, highlighting features that are ideal for urban, rural and family buyers respectively. The experience provides a close-up look at both the interior and exterior of the car through various content hotspots, including videos and image galleries.

The showroom aims to give customers access to the car before its arrival in retailers, enabling prospective buyers to discover the vehicle and envisage what it might be like to own a HR-V. To experience the virtual showroom, follow this link: https://www.honda.co.uk/cars/new/hr-v-hybrid/virtual-showroom.html

In addition, Honda is offering a personalised ‘Virtual Demonstration’ whereby customers can book a live product demonstration with a Honda product expert for a digital experience tailored to meet their individual needs. Customers will receive a 30-minute, one-on-one consultation from the comfort of their home, that will include a guided viewing of the HR-V and live responses to any questions. Available from 20 September until 12 November, customers can sign up for their slot here: https://www.honda.co.uk/cars/new/hr-v-hybrid/virtual-demonstration.html

Rebecca Adamson, Head of Automobile, Honda UK commented: “Our brand-new HR-V is a truly unique car. It offers a perfect blend of sports coupe-style SUV looks, with a dynamic and efficient driving experience through a clever e:HEV powertrain inspired by F1 technology.

Like the product, we also wanted to take an innovative approach to its launch and make the car really accessible. In an age where there is an increasing trend of customers opting for online car-buying at their convenience, our aim is to tailor this journey to the demands of our customers with an up-close and personal experience through an immersive digital platform. The digital experience provides unrivalled access to our latest automotive launch and conveniently bridges the gap between our customers’ digital research stage and visiting a retailer for a test drive”.

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Notes to editors

Honda’s Virtual Demonstration is open 7 days a week, with sessions running from 9am-8.15pm. Slots are available for 30 minutes, with the activity running from 20th September until 12th November.

For further information, please contact:

Laura King

Head of PR & Events

Direct Dial - 01344 888630

Mobile Number - 07741 379169

Email – laura.king@honda-eu.com

Emma Butler

Automobile PR & Events Section Manager                

Direct Dial - 01344 888624

Mobile  Number - 07769 366346

Email – emma.butler@honda-eu.com

About Honda

Honda (UK) is a wholly-owned subsidiary of Honda (Japan).

One of the top 20 brands in the world, Honda manufacturers a broad product range encompassing cars, motorcycles, power products (including marine, energy, lawn and garden and ATV) and aviation and was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986.

Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year.

Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. Honda has also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, which began production in 2012.

Honda has over 55 years of World Championship Racing. Today, Honda is an active participant in Formula One, motorcycle, touring car and ATV racing and draws upon its proud racing heritage in every aspect of business.