21.Jun.2017 | ID: 110270

Honda returns to Goodwood Festival of Speed with Challenge Lab

Honda returns to Goodwood Festival of Speed with Challenge Lab


  • Unique on-stand hands-on activities guide through Honda’s approach
  • Get up-close and personal with Honda’s huge array of products
  • Test farming prowess in a Honda Pioneer – an ATV first for Honda at Festival of Speed
  • Marvel at UK first showing of Honda’s new Civic Type R and Clarity fuel cell vehicle, driven by Honda superstars


Honda UK has today unveiled its stand design for this year’s Goodwood Festival of Speed. Featuring a number of engaging challenges and hands-on experiences; the Honda Challenge Lab provides an insight into the technological prowess, the quirky features that gives the brand its personality and, ultimately, the sheer joy of its vast array of products. 


Building on the design from last year, the stand at the 2017 Festival brings to life the unique culture within Honda of discovering, of exploring, of challenging, of investigating and of satisfying curiosity. With stand staff dressed as laboratory workers in Honda branded white lab-coats, visitors will be guided through the activations which directly channel either the excitement or the unique benefits of owning a Honda product.


Packed with challenges, the stand aims to provide a full immersion in to the Honda brand. Visitors will be tasked with packing the new 2017 Civic using everyday items to total the class leading 478 litre boot, plus there’s in-car karaoke in the CR-V and those adventurous types not wanting to use the stairs can even use a climbing wall to get to the first floor. There’s the opportunity to feel the force of the new Civic Type R with high speed fans blowing wind in your face and finally, those with quick reactions can pit themselves against the new Civic to see if they can recognise traffic signs as fast as the car can.


Those heading to the Honda off-road area aged over 14 can experience the thrill of learning to ride a CRF250, guided by three-time world motocross champion, Dave Thorpe. Those with a full bike licence can see how Honda’s adventurous, iconic Africa Twin performs off-road. Plus, new for 2017, for those who prefer to stick to four wheels, Honda’s first side-by-side ATV, the Pioneer, is up for trial. This go-anywhere ATV, new for 2017, will give visitors a taste of farming life and let them see if they’re cut out for country living.


On track, Honda superstars will be out in force, with Touring Car champions Matt Neal and Gordon Shedden set to put the NSX supercar and the brand new Civic Type R – Honda’s race car for the road – through their paces. The next generation Civic Type R joins Honda’s forward-thinking Clarity fuel cell vehicle in a double UK debut. On two wheels, bike racing’s first lady, Jenny Tinmouth, will be showcasing a special edition Fireblade in the 25th anniversary year of the Honda icon.


Dave Hodgetts, managing director of Honda UK, sees the Goodwood Festival of Speed as the perfect showcase for Honda: “At Honda, there’s an underlying focus on building products that bring real joy to our customers, so when you’ve got a range that covers everything from generators to jets, there’s a lot of joy to be shared. There’s nowhere else quite like Goodwood that allows us to do that so well – a huge garden party that provides the perfect setting to let people see and try our cars and bikes, giving them the best on-stand experience possible and satisfying their curiosity for the Honda brand.”


Goodwood Festival of Speed takes place 29 June to 2 July. 


For more information on Civic Type R, Fireblade and the entire Honda range of cars, motorcycles and power products, visit honda.co.uk.




Notes for Editors


Honda press office contact details:


David Rogers, PR manager

T: 01344 888573 M: 07775 227872 E: david.rogers@honda-eu.com


Natalie Taylor, press fleet administrator

T: 0844 335 6409 E: natalie.taylor@kcsgroup.co.uk



Simon Branney, PR Manager

T: 01344 888644 M: 07824 866400 E: simon.branney@honda-eu.com


Tom Lynch, press officer and press fleet executive

T: 01344 888631 E: tom.lynch@honda-eu.com