Honda Introduces Initiatives in New Areas - Taking on challenges in new areas while leveraging its core technologies -

TOKYO, Japan, September 30, 2021 - Honda Motor Co., Ltd. today introduced the technology development direction the company is currently pursuing for the challenges Honda is taking on in new areas while leveraging its core technologies. This direction leads to the fulfillment of Honda’s 2030 Vision of serving people worldwide with the “joy of expanding their life’s potential.”

JAXA and Honda to Begin a Feasibility Study on a Circulative Renewable Energy System

TOKYO, Japan, June 14, 2021 – The Japan Aerospace Exploration Agency (JAXA) and Honda R&D Co., Ltd. (Honda) today announced the plan to begin a joint feasibility study on a “circulative renewable energy system” in space, which is designed to supply oxygen, hydrogen, and electricity for human outposts and rovers.

Honda Begins Company-wide Expansion of its New Business Creation Program, “IGNITION,” to Help Realize Ideas and Dreams of Honda Associates

TOKYO, Japan, June 11, 2021 – Honda Motor Co., Ltd. has begun expanding its new business creation program, IGNITION, to the entire company.

Honda Announces the Establishment of Ashirase, Inc., a Startup Originated from IGNITION, a Honda New Business Creation Program

TOKYO, Japan, June 11, 2021 – Honda Motor Co., Ltd. today announced the establishment of Ashirase, Inc., the first business venture to originate from IGNITION, Honda’s new business creation program.

Honda Aircraft Company Unveils the HondaJet Elite S

GREENSBORO, N.C. – May 26, 2021 – Honda Aircraft Company today revealed a new upgraded aircraft, the “HondaJet Elite S,” at its first ever virtual product launch event themed “Innovation Continues: Elite S.”