Press release template - Dealer F1 support

[Dealer] gets behind Jenson and Alonso

With the British Grand Prix this weekend at Silverstone, [dealer name] is encouraging [town] fans and customers to show their support for McLaren-Honda team-mates Jenson Button and Fernando Alonso.

[Dealer name]will have a life-size cardboard cut out of the F1 stars with a space for customers to stand in-between and have their picture taken as “One of the Team” in their dealership on [road] from Thursday.

F1 fans and customers can then tweet their photo with a message of support for the drivers and the team.

This weekend’s Austrian Grand Prix saw the 2009 world champion finish in sixth place, after starting from third on the grid, with Button able to clinch his second top-six finish since Honda returned to F1 with McLaren for the 2015 season.

Driving in front of his home crowd this weekend, Button is keen to replicate the success in Austria and avoid a repeat of last year’s Silverstone outing where he went out on the first lap.

[name], [job title] at [dealership] commented: “We’re going to have the life-size cardboard cut out up in the showroom for the next few weeks at the very least – our support doesn’t end with the British Grand Prix. The team is starting to see some great results, let’s hope that continues and we can celebrate with our [town] customers.”

ENDS.

For further information contact [insert media contact] at [insert dealership name] on [insert phone number]. Email: [insert email]