13 Dec 2022 ID: 432957
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Driving home for Christmas? New research by Honda UK reveals Brits’ travel plans for the festive season

Driving home for Christmas? New research by Honda UK reveals Brits’ travel plans for the festive season
  • More than three quarters of Brits (81%) will be relying on their car over the festive period
  • Presents (64%), food (47%) and shopping (47%) are the most popular items to travel with
  • More than a quarter of people (26%) will be listening to festive music while on the road
  • The multiple award winning 11th generation Civic e:HEV which launched earlier this year, is the perfect family hatchback to get you from A to B this Christmas

Santa’s sleigh is set to be the second most important mode of transport in the UK this Christmas, as new research from Honda UK has revealed that 81% of Brits will be relying on their car over the festive period. The all-new Civic e:HEV features updated hybrid technology that delivers superior levels of refinement and real-world efficiency.

Honda UK conducted a survey of 2,000 people in the UK, and it’s clear that Chris Rea was right – driving home for Christmas is on the cards for many.

With Christmas just around the corner, Honda’s research offers an insight into how people plan to travel this holiday season.

Driving During the Festive Period

Honda UK’s survey revealed that the most common number of trips that Brits plan on making is between four and six (35%), covering a distance of less than 50 miles (29%).

People in Northern Ireland will be most reliant on a car over the festive period (94%), followed by people in the East Midlands, the South West, and Yorkshire and the Humber (each 85%). Those in London are set to be the least reliant on a car, with just 28% hitting the road over Christmas.

Roads are typically busier at this time of year, and the weather conditions can be more volatile, so it’s important to drive carefully and be aware of other road users. The new Honda Civic e:HEV offers the latest Honda Sensing technology as standard across all grades. Features include and are not limited to; 11 airbags, collision mitigating technology, lane keep assist and adaptive cruise control.   

Travelling Together

Honda UK’s research suggests that people prefer to travel with company as more than two thirds (70%) are joined in the car by a partner, friend and or child/children.

Travelling alone is significantly less likely. With only 11% of those surveyed doing so over the festive period.

The new Honda Civic e:HEV lends itself to carrying a full car of passengers comfortably. The cabin has been designed to encourage outside light to filter through, increasing the sense of space for passengers in the back. The boot offers a 400-litre capacity.

A Balancing Act

The festive period is a time for families to come together and celebrate, with presents, food and beverages. But first, you have to get it all in the car. The below table reveals the most popular things to travel with.

Travelling With:

Percentage Of Surveyed Brits

Presents

64%

Food

47%

Shopping

47%

Alcohol

37%

Pets

24%

Above: a table containing survey data gathered by Honda UK.

While this may look like a lot to get in one car, especially once all of the passengers are fastened in, it’s clear that Brits have some tricks up their sleeves.

One in six people (15%) carefully and meticulously plan their packing, and almost half of people (46%) pack their belongings in bags to maximise space. Just 11% of people intend to use built-in car storage, such as parcel shelves and hidden compartments, and only 7% will be using a roof box.

Honda offer a range of exterior accessories including bike carriers, roof boxes and ski & snowboard attachments, all of which are designed to store and transport those extra items without impacting on storage inside of the car.

Most Common Passenger Activities Revealed

In keeping with the festive season, more than a quarter of people will be listening to a Christmas playlist (26%) while on the road. Gen Z is most likely to enjoy a festive soundtrack for their car journeys, with more than half of people between ages 18 and 24 (52%) listening to a Christmas playlist.  

A surprising number of survey respondents (14%) admitted to arguing with family whilst travelling at Christmas time.

The top five passenger activities are as follows:

Passenger Activities

Percentage Of Surveyed Brits

Listening to the radio

60%

Listening to a Christmas playlist

26%

Listening to a streaming service

24%

Arguing with the family

14%

Playing car games

9%

Above: a table containing survey data gathered by Honda UK.

With so many people travelling over the festive period, Honda UK recommend a number of activities to keep children entertained whilst on long journeys, such as playing the word association game or road trip bingo.

Rebecca Adamson, Head of Automobile at Honda UK, comments: “2022 has been a very busy year at Honda UK with the launch of the all-new Civic e:HEV and most recently the Civic Type R. We look forward to more excitement and joy in 2023 and in the meantime wish everyone safe and enjoyable journeys over the holiday period.”

To find out more about the Honda Civic e:HEV, visit  https://www.honda.co.uk/cars/new/civic-hybrid/overview.html.

-ENDS-

Note to editor

The festive period refers to 22nd December – 2nd January.

Methodology

Audience: 2,000 UK adults.

Survey period: 17/11/22 – 23/11/22.

The survey was unbranded for all respondents.

Panel Provider: Honda via OnePoll.

Data

 

Q – Do you rely on your car over the Christmas period (22nd December – 2nd January)?

 

%

n

Yes

81% ↑

1615

No

19% ↓

385

 

Q – How many trips in a car are you planning on taking between 22nd December and 2nd January? (including shopping, visiting friends/family etc)

 

%

n

1 – 3

28% ↑

555

4 – 6

35% ↑

693

7 or more

17% ↓

347

Not sure

20% ↓

405

Average

4.4 ↑

 

 

Q – How far do you plan on travelling by car (in total) over the festive season (22nd December – 2nd January)?

 

%

n

Under 50 miles

29% ↑

589

51 to 100 miles

25% ↑

497

101 miles to 150 miles

16%

325

151 miles to 200 miles

7% ↓

134

Over 200 miles

8% ↓

159

Not sure

15% ↓

296

Average

95.7 ↑

 

 

Q – Do you rely on your car over the Christmas period (22nd December – 2nd January)? (by region)

Column %

East Anglia

East Midlands

London

North East

North West

Northern Ireland

Scotland

South East

South West

Wales

West Midlands

Yorkshire and the Humber

Yes

77%

85%

72% ↓

83%

79%

94%

82%

84%

85%

83%

77%

85%

 

145

135

198

86

185

31

111

204

174

82

111

153

No

23%

15%

28% ↑

17%

21%

6%

18%

16%

15%

17%

23%

15%

 

44

24

77

17

50

2

25

39

31

17

33

26

 

Q – When travelling during the Christmas period (22nd December – 2nd January), how many people will you typically travel with?

 

%

n

Me and a partner/friend

36% ↑

724

Partner and child/children

34% ↑

686

Just me

11% ↓

224

Me and child/children

6% ↓

127

Me and wider family such as aunts and uncles/grandparents/cousins etc.

5% ↓

93

Me and friends

1% ↓

24

Not sure

6% ↓

122

 

Q – How do you pack the car for Christmas? Select all that apply.

 

%

n

I use bags

46% ↑

917

I travel light

20% ↑

409

I use suitcases

16% ↓

322

I put in loose items

15% ↓

300

I carefully and meticulously plan my packing

15% ↓

297

I use built in car storage (parcel shelves, netting, hidden compartments etc.)

11% ↓

211

I use my roof box

7% ↓

144

I don’t know / I haven’t thought about it

15% ↓

302

None of the above/ no method in particular

16% ↓

322

 

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