13 Sep 2019 ID: 188737

Honda Marine bolsters Boat Builder Alliance with the launch of H-Series by Highfield RIBs and the addition of new partner Ranieri

Honda Marine bolsters Boat Builder Alliance with the launch of H-Series by Highfield RIBs and the addition of new partner Ranieri

- Six new Honda-powered H-Series by Highfield RIBs from 4.6 to 7.6 metres

- Six new Honda-powered 4XC designed by Ranieri sports boats from 5.8 to 7.3 metres

- Complete turnkey packages from just £18,500 (inc VAT)

- Simplified options for a confusion-free customer experience

- Available from selected authorised Honda Dealers


After a successful year in which Honda Marine has expanded its Boat Builder Alliance with the addition of Dutch inland specialist, Maxima, the outboard manufacturer has further reinforced its boat building portfolio with the introduction of two new purpose-designed premium leisure boat ranges. The first from existing partner Highfield Ribs and the second in collaboration with new partner Ranieri International.


The new Highfield H-Series line

Honda Marine has worked with longstanding partner Highfield Boats, an internationally renowned builder of aluminium RIBs, to develop a new line of Honda-powered craft called the H-Series. Ranging from 4.6 to 7.6 metres in length, the fleet begins with a practical sailing club workhorse known as the Club 46, before moving across to the family RIB sector, where the entry-level Coaster 53 comes with a basic fit-out and modest power demands for optimum affordability.


The H54 then increases the level of luxury before the HX6, HX66 and HX76 complete the fleet with some adventurous offshore potential courtesy of their high-performing ‘Patrol’ hulls. 


However, as Steve Harrison, European Brand Manager at Highfield, points out, the new RIB line is as much about transparency and fairness as it is about outright quality: “There is customer-added value in being straightforward and easy to understand and that’s what the H-Series provides. Rather than confusing the customer by inflating the base price with scores of options, we’ve thought about what the family RIB buyer actually wants and included those items in the standard price, we think it’s a lot easier, fairer and more efficient to include these things as part of the standard package.”


The Ranieri 4XC line

Built in collaboration with Italian Sports boat specialist, Ranieri International, the 4XC line is split into two basic variants. There are three Centre Console (CC) models at 19, 20 and 22 feet to help maximise open deck space; and three Sun Deck (SD) models at 20, 22 and 24 feet to provide dedicated lounging space in the bow alongside a forward cuddy cabin for boaters who want overnighting ability and extra storage capacity.


Steve Morris, Head of Power Products at Honda (UK): “This all began at a meeting with Salvatore Ranieri (General Manager of Ranieri International) at the 2017 Genoa Boat Show. We discussed the idea of doing things better by jointly developing our own boat range and just a year later, the 4XC range was born.”


Five of the six boats in the new range come from well established moulds, the sales success of those hulls right across Europe made it plain that they were perfect for development. As Steve points out: “With their beautifully moulded hull steps and their fine entries, these are fantastically capable boats. They’re ideal for the UK and while most of the development for the 4XC line came from the Italian side, that’s exactly how we want it. Ranieri is an authentic Italian family company with a huge following – and its distinctive premium ‘Italianness’ is a major part of what makes these boats so popular.”


Honda’s Boat Builder Alliance

The idea behind Honda’s Boat Builder Alliance is to enable customers to walk into their local Honda dealer and buy a boat and engine package as a complete turnkey solution - and the two new product lines are a vital means of facilitating that. “These new ranges are designed to make buying and using a family boat easier, more accessible and more rewarding,” said Steve Morris. “They achieve that partly through the provision of all necessary features as part of the standard package; partly through the simplification of the options lists; and partly through the economies that more streamlined and standardised packages bring.


“As for the Honda dealer network, what we’re trying to do is provide them with a very straightforward boat in a particular configuration with an options list that keeps things simple both from a construction point of view and from a rigging perspective. With both the H-Series and the 4XC line, the only real variable is the size of boat you pick and the power of engine you put on the transom so it’s as easy for the dealers as it is for the customers.”


For further information and to find your closest dealer please visit www.honda.co.uk/marine




Notes to Editors:

Honda’s current class-leading range of engines, from the BF2.3 to the BF250, exceeds all European RCD regulations, which are among the most stringent in the world. In addition, the recent integration of Honda’s proprietary engine technologies across its entire mid-range and larger engines further demonstrates its ongoing commitment to the environment.

Honda is firmly committed to safety and as such, is the only manufacturer to offer free RYA Level 2 powerboat training on all of its engines from the BF50 upwards.

Every Honda outboard engine is backed by an industry-leading six-year domestic or two year commercial warranty.

Honda history

The history of Honda outboard engines began in 1964 with the GB30. Although 2-stroke engines dominated the market at the time, Honda's first product was an advanced 4-stroke model. "Watercraft should not pollute the waters they ply.” Honda has always respected this principle of Soichiro Honda in developing the BF series, its cleanest and toughest outboard engine range yet.Now Honda’s current outboard range includes 21 engines spanning from the BF2.3 to the flagship BF250, all of which are backed by an industry-leading six year domestic or two year commercial warranty.


Honda was one of the first companies to incorporate advanced technology in outboard engines, based on technology it developed for automobiles and motorcycles, such as the PGM-FI (Programmed Fuel Injection) system featuring advanced combustion control, VTEC (Variable Valve Timing and Life Electronic Control), lean burn control (high air-fuel combustion ratio) and Honda's unique BLAST (Boosted Low Speed Torque) outboard engine technology. Honda outboard engines have achieved an unparalleled level of customer satisfaction around the globe by providing high output and outstanding fuel efficiency. All Honda outboard engine models clear the most stringent exhaust gas emissions regulations, including the EPA (Environmental Protection Agency), CARB (California Air Resources Board) and EU RCD (European Union Recreational Craft Directive).


For further information please contact:

Visit hondanews.eu/gb and go to view and download all available images.


Ellie Ostinelli

PR Communications Manager, Power Products at Honda (UK)
T: +44 (0) 1344 888 629
M: +44 (0) 7872 103 205
E: ellie.ostinelli@honda-eu.com


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