IAA 2007

HONDA AT THE FRANKFURT MOTOR SHOW

Honda is presenting the world debut of the exciting Accord Tourer Concept at this year's Frankfurt motor show, which provides a strong indication of the design direction of the forthcoming, all-new generation Accord range. A press conference will be held on the Honda stand in Hall 5 on the first Press Day, 11th September, between 13.15 and 13.45.

The stand focuses around the twin themes of "Sports" and "Environment" on the ground level and a comprehensive line-up of car, bike and power equipment products. The "Environment" area centres upon Honda's ground-breaking environmental technology including the Small Hybrid Sports Concept, Honda's i-DTEC next-generation clean diesel engine and the production Civic Hybrid. The FCX Concept with its fully-functioning fuel cell technology is also on display.

The "Sports" area of the stand includes Honda's current F1 racing car, the RA107 piloted by Jenson Button and Rubens Barrichello, alongside Civic Type R and Honda S2000 production models.

To emphasise the major contribution made by motorcycles towards Honda's sporting prowess and reputation there are examples of both the Repsol Honda RC212V from this year's MotoGP series and one of the HM Plant Honda CBR1000RR Fireblades which so successfully contested this year's Isle of Man TT races.

The extensive line-up of production motorcycles also includes the world's first production motorcycle airbag system, available on the new Gold Wing.

Strong sales performance

Honda's participation at Frankfurt takes place against the backdrop of a particularly successful period for Honda, with its European operations enjoying record sales this year. Over the first seven months of 2007, 235,523 cars were sold - up 22.9 per cent on the same period the previous year in a market that remains fairly static. Over half of those vehicles were produced wi