11 May 2016 ID: 73237
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Honda News Round Up - April 2016

Honda News Round Up - April 2016



Car branded


Honda to be the official sponsor and supplier of support cars at the 99th Giro d’Italia

Honda Motor Europe Italy has been announced as the official sponsor and supplier of support cars for the 99th Giro d’Italia. Honda will supply 126 vehicles including the new HR-V, CR-V and Civic Tourer. Chosen for their high performing and efficient engines combined with exceptional interior space, the cars will serve as race support cars, chauffeuring VIPs and athletes along the 3,383 kilometres race course.The route will finish in Turin on the 29th May.

For more information, click here.

Honda’s full range on display at Madrid Motor Show

Honda will display their full car range at Madrid’s International Motor Show from May 10-16.

Interested customers will also have the chance to test drive the range visiting the Exterior Pavilion 4.

For more information, click here.



Honda Exhibits World Premiere of All-New Avancier SUV at the 14th Beijing International Automotive Exhibition


Honda exhibits new Avancier SUV at Beijing International Automotive Exhibition

The all-new Avancier was developed as Honda’s new flagship SUV model in China, designed to provide a spacious cabin and high-quality driving experience. In a first for Honda in China, Avancier is equipped with a 2.0-litre turbo engine, similar to that specified in the Civic Type R.. The Avancier is also equipped with the Honda SENSING™ suite of advanced safety and driver-assist technologies.

The Avancier will go on sale before the end of year in China.

For more information, click here.

Honda’s ARC Line assembly line to be introduced at new Automobile plant in Thailand

Honda has developed an innovative new approach to vehicle production, the ARC line. The first example of this setup has been introduced at Honda’s new Prachinburi Plant in Thailand, recently opened in March.

The ARC line differs from a traditional linear production line in that production associates board a ‘cell’ carrying the vehicle, and work on multiple processes as it moves along the line. Once the associates have finished their processes at the end of the line, they disembark the cell and move back to the beginning of the line to board again. Associates take charge of up to five times more processes than in a traditional line, improving workforce efficiency. The architecture of the line also negates the need for expensive and inflexible fixed units, meaning that production levels can be quickly and easily expanded or reduced to meet vehicle demand. For more information, click here.




New Honda #PhoneDownEyesUp Social Campaign Targets Distracted Driving

Honda is encouraging safer driving habits through a new social media campaign titled #PhoneDownEyesUp in support of Distracted Driving Awareness month in April. Since distracted driving is a form of multitasking, Honda is launching a new social media video series demonstrating the difficulty and danger in trying to do two things at once. The campaign features six 20 second videos and shows how difficult it is to try and text while participating in everyday activities such as gardening or working out.

“Honda is deeply committed to enhancing the safety of everyone on the road, so it's imperative that we encourage everyone to stay focused, and remind them about the dangers of texting and other potential distractions while behind the wheel," said Susie Rossick, Assistant Vice President of Marketing at Honda

You can watch the videos on the Honda US Youtube account here and read more on this story here

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