09 Apr 2020 ID: 203177

HONDA ORIGINS, HISTORY AND VALUES IN ANIMATED MANGA COMIC FORMAT

HONDA ORIGINS, HISTORY AND VALUES  IN ANIMATED MANGA COMIC FORMAT

Honda Origins retraces the life of company founder Soichiro Honda through an animated series combining Japanese-style manga cartoon drawings, audio and historic photographs. The audio-visual journey from the beginnings of Honda through to its achievements and legacy, with six episodes each lasting between 10 and 20 minutes, is available to watch now via the link https://global.honda/heritage/HondaOriginsLibrary.html

 

Honda tells its story in the unique and iconic style of Japanese comic books. The series uses the original manga comic “Honda Soichiro Hon Den”, published by Shogakukan Inc., to interweave the founder's life and unique philosophy on life and business with the evolution of the company from its origins to the world-famous multinational that it is today.

 

 

A story to pass on from generation to generation

The first episode of the series, “Bouncing Back”, tells how Soichiro Honda came through the Second World War (1939–1945), to found the Honda Technical Research Institute in 1946 in the city of Hamamatsu, launching his journey with a generator engine attached to a bicycle. This venture, together with Takeo Fujisawa, became the Honda Motor Company two years later in 1948.

The other chapters (A Dream is Born; Crisis on the Way to the Isle of Man Declaration; American Advance; Veni, Vidi, Vici: We Hate to Lose) portray keys moments of his life and values, and the history of the company, making special reference to Honda's commitment to motorcycles, cars and racing. One of the most important values highlighted in the series is perseverance and learning from failure; this is embodied by a quotation from Soichiro Honda that defines the spirit of the company: “Success represents the 1% of your work which results from the 99% that is called failure”.

 

The last chapter in the series (Epilogue) recounts the company's beginnings as a multinational through its expansion in the United States, and ends shortly afterwards with the joint retirement of Honda’s two founders on the same day.

 

This entertaining series is also available to watch in English as well as in its original Japanese version on Honda's YouTube channel at the following link: https://www.youtube.com/watch?v=JVENopKz3M0, offering further online content to occupy our minds at home, in the extraordinary situation we find ourselves in.

 

 

Images:

Manga©Shogakukan  Illustration by Shinji Hikino, Original story by Jinpachi Mouri

01 Total Items
No media available
1 Related Images
Media Contacts
Ella South
Ella South
Honda Motor Europe
European PR Communications Undergraduate
Ellie Ostinelli
Ellie Ostinelli
Honda Motor Europe
Honda Motor Europe
European PR Communications Manager, Automobile