14 Jun 2019 ID: 183750

Honda Motor Europe marks 50 years of Honda Inline-Fours at Wheels & Waves

Honda Motor Europe marks 50 years of Honda Inline-Fours at Wheels & Waves
  • Twelve customised CB1000Rs from across Europe on display at France’s leading motorcycle festival
  • Inspirations include the Honda Monkey, a Le Mans-winning Honda race machine, the Africa Twin and the original Honda CB750
  • 2019 marks the 50th anniversary of first sales of the seminal CB750 – acknowledged as the world’s first superbike
  • CB1000R is the flagship of Honda’s ‘Neo Sports Café’ family, which mixes modern and classic design influences to unique effect

Honda Motor Europe this week returns to the Wheels & Waves festival on this, its 8th edition, to celebrate 50 years of Honda’s inline-four heritage, since the seminal CB750 first went on sale in 1969.

 

1969 CB750

Now an International event with overseas editions in Japan and the United States, Wheels & Waves (W&W) is a custom bike show with a difference. Not just about bikes, W&W also celebrates surfing, skateboarding and amazing music all set to the stunning backdrop of Biarritz on France’s Basque coast.

50 years after the original superbike went on sale, Honda will celebrate its inline four CB heritage at W&W with a range of the best European customisations of its Neo Sport Café flagship, the CB1000R.

The Honda Neo Sports Café Range, which now includes the CB1000R, CB650R, CB300R and CB125R, are not simply retro vintage motorcycles, but rather neo-classics - modern motorcycles showcasing classic design styles combined with modern techniques.

The twelve unique heart-stopping custom creations from Spain, France, Switzerland and Italy that explore the myriad custom possibilities for the CB1000R, will be joined on the Honda stand by an original 1969 Honda CB750, documenting 50 years of continued development and heritage of Honda’s inline fours.

In 1969, the Honda CB750 was a revelation. Pushing the boundaries at every level, not only was it the first mass produced inline-four 750cc motorcycle, but it was also the first motorcycle produced with an electric start and a disc brake as standard. Originally developed for the American market, with an ultra-competitive price point of only $1495, the CB750 set the tone for the next 50 years of motorcycling and is rightly heralded as the first ‘Superbike’.

Some of the highlights on the stand include three CB1000Rs from Honda Spain’s ‘Dream Garage’ dealer customisation contest. One of them, the ‘Alfredo’, a Freddie Spencer-inspired CB1000R from Hakuba Motos, also took part in the Punks Peak sprint race in the hills above Jaizkibel Hondaribia, which marks the start of the five day festival.

 

Alfredo

Alfredo

Switzerland are represented by two very different takes on the CB1000R. CB1000R-adical by Fuhrer Moto and Gannet Design - a full on, aggressive streetbike complete with bespoke camo paint by Walter Oberli and carbon wheels by Rotobox, was joined by the Africa Four CRF1000R - a merging of concepts and ideas from across Honda’s current range, complete with gold wheels, a CRF450R front end and unique HRC-themed paint scheme.

 

CB1000R-adical

CB1000R-adical

Honda Italy showcases three bikes in Biarritz, one of which, ‘The Tribute’ - a stunning golden CB1000R - was inspired by the original colours of the 1969 CB750. Four custom CB1000Rs from France complete the line-up, including a striking all black edition built by local Biarritz dealer 3C Motos.

For details and photos of the twelve CB1000Rs on display, visit www.hondanews.eu.

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NOTES FOR EDITORS

Wheels & Waves is a motorcycle show based in Biarritz, France, that connects motorcycling, skateboarding and surf culture with its own distinct philosophy, music and style. Surfing competitions, flat track races, customized motorcycle displays and live music make this show the perfect experience for all riders and surfer-enthusiasts. With over 15,000 visitors at the 2018 show, it continues to build its popularity year after year. http://www.wheels-and-waves.com.

For full information on Honda’s model range, please visit www.hondanews.eu

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Media Contacts
Matt McCabe Brown
Matt McCabe Brown
Honda Motor Europe
Motorcycle PR Events & Communications Manager
Olivia Taylor
Olivia Taylor
Honda Motor Europe
PR Coordinator