HONDA TO HEADLINE VANITY FAIR’S ‘GARDEN OF IDEAS’ EXHIBITION AT MILAN DESIGN WEEK 2024

• Honda’s SUSTAINA-C Concept and Pocket Concept will star alongside the SH125 ‘Vetro’ production scooter to showcase the product design benefits of more sustainable material use
• Products serve as initial proof points of Honda’s approach to achieving its target of carbon neutrality by 2050 via its ‘Triple Action to Zero’ strategy
• Vanity Fair Italia’s ‘Garden of Ideas’ event will celebrate design, innovation and sustainability at Museo Diocesano from 16-21 April

Honda will headline Vanity Fair Italia’s ‘Garden of Ideas’ event at Milan Design Week from 16-21 April, showcasing the product design benefits of more sustainable material use with the SUSTAINA-C and Pocket concept vehicles, alongside the 24YM SH125i ‘Vetro’ production scooter.

The Honda models on display at Museo Diocesano will celebrate design, innovation and sustainability, demonstrating the unique aesthetic possibilities that can be achieved via reusing materials, while also helping to reduce CO2 emissions by introducing more innovative recycled elements into the production process.

By actively exploring ways to reduce resource extraction and achieve more energy-efficient, low-carbon recycling, Honda is looking to accelerate its transition from a mass consumption business model to one of circularity. All as part of its ‘Triple Action to Zero’ strategy, which aims to achieve a 46% reduction in CO2 emissions from corporate activities by 2030 en route to carbon neutrality by 2050.

More information on Milan Design Week 2024 is available here.

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