13 Sep 2011 ID: 34644
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IAA 2011

IAA 2011

THE HONDA STAND AT THE FRANKFURT MOTOR SHOW 2011

 


Road to Zero Emissions
The launch of the new Honda Civic at Frankfurt Motor Show (IAA) 2011 reaffirms Honda's commitment to reducing CO2 emissions. The stand at IAA outlines Honda's environmental direction - ‘Road to Zero Emissions'.

 

The integrated coloured tubes on the stand represent and link Honda's environmental technologies. Red marks the area for conventionally (petrol and diesel) driven models. Blue symbolises the Hydrogen-powered Fuel Cell electric vehicles, green represents the battery electric vehicles. The combination of red and green represents Hybrid technology. All the different coloured tubes meet in the Honda Dream House area, in which Honda displays a number of its technologies for environmentally friendly ways to generate energy - demonstrating its wide approach of road to zero emissions.

 

The concept of the coloured tubes has been created and implemented by the young artist Sebastien Wierinck.

 

 

 

THE NEW HONDA CIVIC


Honda announces the new Civic at the IAA Frankfurt Motor Show. Developed specifically for the European market, the Civic will be offered exclusively as a five-door hatchback and will compete in the C-segment. It will reach European showrooms in early 2012.

 

 

Introduction
The Civic team led by Mitsuru Kariya, the ‘Large Project Leader' (LPL), were given the task to create and develop the new Civic. With the current Civic being known for its unique exterior styling and interior practicality within the C segment in Europe, Mitsuru Kariya and his team were keen to further understand the needs and desires of the European customers. The current Civic became the benchmark focus for their research to create a car that was even better.

 

"... when evaluating the requirements of our customers, we recognised that the European customer desires are demanding and unique in many aspects. We have focussed our development on fulfilling these expectations and through this process we have taken our development standards even further to a new level."

(Mitsuru Kariya, LPL)

 

With the current increase of fuel prices across Europe and the environmental targets set to achieve low emissions, it was concluded from the European customer survey that the current Civic customer not only considers modern styling and performance to be important but also advanced technologie

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